Hillier

Celebrate
Your People!

Marketing a funeral home is a delicate balance of spreading awareness, supporting families through grief, and celebrating life! It is anything but ordinary marketing.

Hillier Ad for Hospice Brazos Valley Book

I created this ad for the back cover of the annual Hospice Brazos Valley book. The feedback from the community and CEO of Hospice BV was incredible.

First Responder Cookout

To honor all of our local First Responders, I came up with the idea of hosting a Barbeque. I coordinated sponsors for the event and put together all promotional materials for our social media.

Valentine's For Ronald McDonald

This is one option of three templates that I posted to Hillier’s Instagram for our Valentine’s Day project. We partnered with Ronald McDonald House Charities to get valentines to the kids in our local hospital. The call to action was to select a valentine template from Hillier’s post and share it to stories with a personalized caption. Everyone was required to tag Hillier so that I could see the Valentines and recreate for the kids. This was an amazing and inexpensive way to not only increase engagement but to pour into our community.

Hillier's Radio Ad: We Cry Too

I came up with this innovative idea through Hillier’s Managing Partner. We truthfully do not like radio advertising because it is so difficult to advertise as a funeral home on this platform. However, Hillier’s Managing Partner posted this script to her Facebook account. It struck such a cord with me that I realized this was our radio advertisement.

CELEBRATE WHAT MATTERS.

Veteran's Day Tribute

The heart behind this post was to recognize the Veterans we have on staff at Hillier, while honoring all Veterans.

Breast Cancer Awareness Month

For the month of October, I came up with the idea to pink out Hillier’s Instagram account. Every post throughout the month included elements of pink in support of all survivors and those battling breast cancer.